Hydroponics and Its Effects Against Deforestation

Plants are a necessary part of our everyday life. It is common knowledge that plants are vital to the existence of the human race. So if the Earth s vegetation was extinguished, it would logical to say that one result would be the extinction of most animal life. Most human beings do not pay attention to the extent that they use our planets resources and fail to properly replenish them. Although there are groups that work hard to conserve forest and vegetation, they have yet to be powerful enough to counter deforestation. Deforestation is the aware or unaware conversion or development of forested land into non-forested land. In response to deforestation everyone must work to replenish everything that they consume. The problem is that most†¦show more content†¦Desperation called for the Aztec to develop a clear way to produce goods with limited resources. Hydroponics made it possible for the Aztec to become one of the greatest tribes in South America. The rafts allowed them to supply all their people after they conquered those who had conquered them. There are hieroglyphics which date back to before Christ that describe hydroponics growth in the Nile River. In ancient times hydroponics was natural, but around the late 1500 s it started to become a scientific interest. In 1600, Belgian, Jan Van Helmont constructed an experiment to determine what were the substances that plants needed to survive. Van Helmont planted a willow shout in two-hundred pounds of dirt, which he covered to protect it. He watered the five pound shout everyday for five years. When he weighed the shout it weighed one-hundred and sixty-five pound while the soil weighed only two ounces less that it s original two-hundred pounds. This experiment showed that the substances needed in order to grow the plant were not in the soil but what was being put in the soil, the water. In 1699, John Woodward started making scientific contributions to the process of hydroponics. Woodward sampled variet ies of soil and combined them with water to make individual solutions. He then feed the solution to plants, and found that the richest soil created the greatest product among the plants. Woodward hadShow MoreRelatedAquaponics as an Alternative to Conventional Agriculture Essay1997 Words   |  8 Pages and that we are running out of ways to feed ourselves. The most pressing issue we must decide how to handle, in the face of booming population, is how to deal with our current agricultural system. This paper will present the most damaging side-effects of conventional agriculture and will show how aquaponics, a nearly entirely self-sustaining agricultural system, addresses these impacts. Around the halfway point of the century, the UN predicts there will be 9.6 billion people on Earth (UN 2013)Read MoreAgriculture : A Global Environmental And Humanitarian Issue1489 Words   |  6 Pagescollective power of the UN to ultimately address these issues and find solutions. 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Legislative reform entails the laws passed to combat drug traffickingRead MoreRevision Exercise Form 4 Biology4906 Words   |  20 Pagesconcentration of the cells that are placed in the solution. 12. The direction of the movement of water molecules across the plasma membrane depends on the concentration gradient. 13. Water molecules in the hypertonic solution diffuse across the membrane against the concentration gradient. 14. Plants cells undergo plasmolysis in a hypertonic solution. 15. In a hypotonic solution, plants cells undergo haemolysis. 16. A plasmolysed cell cannot become turgid again when placed in distilled water. 17. The concentrationRead MoreJames Finlays Attachment8695 Words   |  35 Pagesyear. Today, flowers are a fundamental part of the Finlay’s’ portfolio and the group of companies that make up the division reflect all the stages of the growing and service delivery process. From propagation of plant material and production on hydroponics (growing plants in sand, gravel or liquid with added nutrients but no soil), to post-harvest treatment, preparation of complex packed-at-source bouquets, and then cold-chain transport from farm gate to international airports, this process concludesRead MoreAgriculture in the Caribbean7544 Words   |  31 Pagesor manufacture new products. Supermarkets, financial institutions and businesses benefit from the earnings of individuals involved in agriculture. Environmental management Through agricultural activities man interacts with the environment. The effects of this interaction may be positive or negative. Since agriculture depends on the natural resources, the goal of all persons who benefit directly and in directly from agriculture should be to promote the use of agricultural practices that are environmentally

Investigation Body Temperature Regulation Free Essays

Investigation: Body temperature regulation Guiding question: To what point does fur determine an arctic foxes wellbeing in the wild and how much protection against extreme temperatures does it really offer. Introduction: In this experiment I will be attempting to justify my findings that I have gathered over the course of a few different experiments. What I have been gathering information over is the suitability of an arctic foxes fur coat. We will write a custom essay sample on Investigation: Body Temperature Regulation or any similar topic only for you Order Now I have gone about finding this out by simulating a model of an arctic foxes fur coat through many trying and stressful conditions. The way I did so was by firstly dividing the experiments into three different steps. The first step entailed me attempting to put my model arctic fox in sub zero temperatures, as it would be in real life. What I did however was to put two models in the fridge. The first was a simple test tube covered with cotton, while the second had a space of cool air between the fur and the test tube simulating the space that would be created when a fox puffs out its fur almost like when we get goose pimples. The second experiment was designed to signal whether it changes anything to the temperature of my two test tubes if there is wind or not. I also did that same experiment of wind with my test tubes both drenched with water, again this would simulate a real life situation such as rain and wind or even snow and wind. Lastly I decided to put my test tubes (or arctic foxes! ) at normal room temperature to determine how much the tests really did influence the temperatures, in this way I could see what exactly was going on in terms of the cooling curve. Hypothesis: I expect the following experiment to give me a rough enough idea of arctic foxes protective measures and to help me better understand the full extent of their heat retaining abilities. I expect that my experiment has a great deal of flaws yet I also believe that there will be enough raw data to accurately determine a positive result. A positive result would be one that accurately gives me an idea of how to answer my guiding question. If I were to be more specific I would say that in my opinion the test tube with the hot air trapped between the cotton and the actual test tube will make no difference over the one with only cotton around it. I base this upon the theory that the air temperature between the test tube and the cotton will quickly loose any of its heat and will become redundant. I can prove this by continuing with the experiments I have designed to determine just that. Lastly I also believe that when I will confront the results of my two experiments, the one with only the fan and the other with the fan and the wet cotton I will find that the later will be much more susceptible to the cold and its temperature will decrease much more, due to the water that will constrict its ability to retain heat. Apparatus: * Two test tubes of equal dimensions * Cotton wool to simulate fur on an arctic fox * Pieces of wood that create a space of air between the tube and the wool * Timer to accurately give me a time span for which to conduct my experiment * Fan to simulate wind * Thermometer to place within test tube which will accurately calculate the temperature of the water held inside it. * Kettle to boil the water before placing it inside the test tube * Selotape to keep the cotton in place Fridge to simulate the sub zero temperatures that arctic foxes must live through Evaluation of apparatus: I think that the apparatus that I used are all extremely good and effective with a few key exceptions. Firstly the cotton is not quite the same material as the fur that an arctic fox uses, meaning that the experiment will not be true to real life. It will only give me a rough idea of the concepts of heat regulation within this particular species of animal, but that will be enough to answer the guid ing question. Another piece of apparatus that does not match exactly my requirements is the fan seeing as it only produces a certain amount of wind and in only one direction meaning that I will have to continually turn my test tube in order to keep the experiment fair and equal. Experiment one: In this experiment I will be placing my test tube’s at room temperature in order to determine before starting the other experiments what the cooling curve would be without it being put through any abnormal conditions. As I can see through the graphs above the temperature decreases very slowly from the initial 70 degree starting temperature. What happens is that test tube one and two slowly start to disconnect form each other, seeing as test tube one retains heat more effectively. I will now see whether the results will be drastically different with my other experiments. I have also noticed that the test tube 1 has a greater heat retaining ability that may well be due to the layer of air held between it and the test tube. To further prove this theory I will have to continue with my other experiments. Experiment two: In this experiment I have put my two test tubes inside the fridge in order to simulate the sub zero air conditions. In my hypothesis I said that I thought there would be no difference between test tube one and two. In the first experiment it was proved otherwise, yet in the following experiment there will be a greater temperature change so the differences in temperature will become more evident as time goes on. As you can see in the following graph there is a much more significant difference between test tube one and test tube two. This shows that so far the space of hot air between the cotton wool and the test tube is beginning to work much more effectively. This is completely against what I initially said in my hypothesis, where I clearly stated I thought It would make no difference. However if you look carefully at this gathering of information you are able to see that the results start to separate from each other much more significantly than the first experiment this shows that the more drastic the temperature the more it helps to have that layer of hot air to protect and keep the ‘arctic fox’ warm. Experiment three: This is the most important experiment, in my opinion to determine to what extent an arctic foxes fur helps keep out the cold. This is because I will be keeping the test tubes at room temperature while placing a fan in front of it to simulate wind and the cold wind that comes with that. It is not as drastic as my previous experiment but it is just as important. I expect to see results that are of a higher temperature than the last experiment, but I also expect the difference between the two test tubes to increase seeing as test tube 2 is much better equipt against this kind of heat and temperature difference. How to cite Investigation: Body Temperature Regulation, Papers

New York Smoke Free Regulation

Question: Write an essay on New York Smoke Free Regulation? Answer: A collection of airborne that can be solid or liquid or gases emitted when it undergoes combustion together. New York City proposes smoke free regulation to ban the smoke. The compounds of smokes are highly toxic and irritating also. It contains variety chemical that can harm human body. This article determines that smoke free regulation is not putting in any effect on employment and sales in hospital industry. This article examined trends in the sales and employment in per capita level. The smoke free regulation act increases in taxable sales on drink and food instead of damaging employment and sales in hospital industry (Best, 1981). Researchers shown that employees of hospital are regularly experiencing various effect of smokes like high rate risk of lung cancer. The health of employee can improved by following rules and regulation that says smoking is restricted in hospital and hospitality operations. To give an order it is mandatory to make city smokes free from worksites, restaurant, hotel as well as freestanding bars (Coryn, 2011). New York city have implemented smoke free regulations act to decrease smoking from most various field like public place that includes restaurants and bars. Despite the benefits of health, in such regulations consider as debate over various side effect that is economical effect of the industry of local hospitality. Researchers proposed in various published report, which examined that economical effect on hospitality business due to this smoke free regulation act. It is examined the objective that measures sales and employment levels which is analyzed the data that are collected before and after implementing of smoke free regulation act (Coryn, 2011). Most of the researchers conclude in their objective measurements that there is no employment effect or sales effect happened due to smoke free regulations. The population of New York would never affect the hospital industry negatively. Description of the used theory of the study Most of the beneficial researchers provide results that generally beyond the context. The theory that guiding the researcher is the Chain of Reasoning logic. Each link of the chain rule is successively describe and develop the logical structure of the presentation to find effect of employee and sales in hospital industry. In this logical research of new finding firstly, require previous research that shows how the idea comes out. Secondly, researcher need to study about the existing report which determines the link of new research with previous researches. It also requires explanation of each part of resources and rationale. It requires analyzing the theory of previous researchers that that researcher has followed. Thirdly, need to specify the link that determines the questions as well as hypothesis and models of that link. It can describe the initial focus for the study of approach and it is able to make prediction on this research that represent the hypothesis (Dong Maynard, 2013) . The model that is designed, analysed and pre specified for the next link of the research study. Fourthly, Design of the research is forms from the model of the research. Design indicates the research phenomena. Starting with model and hypothesis leads to an emergent study. The research model translate into emergent design that lead to the procedure of the research. The procedure says the who, when, where, what and how of the study. The nature of intervention, the effect of measurement, the pattern of treatment and measurement decide the whole procedure of the research. The design that is leads to gather data to the next link. If the data are voluminous then it requires data redundancy. Narrative and statistical analysis requires to reduce voluminous data to the next link (Gatto, 2002). Narrative analysis involves finding notes of observation, documents, statistical analysis, and descriptive summary. When summary is analyzed in the final part of report it include as conclusion. Res earchers to continuing the chain of reasoning and findings new research would read the conclusion that is given. Description of the problem that addressed of the study: New York City propose smoke free regulation act to make their city free of smoke. Here, Researchers proposing the effect of employee and sales in hospital industry due to ban of smoke in New York city. Taxable sales are a semi annual taxable data that would take from food and drink establishments. It is obtained by the New York state department of taxation and finance from each and every hotels, restaurants, bars and hospitals. It is also included per capita taxable payments for the employee from the hospital industry (Knowledge.segpub.com.proxy1.ncu.edu, 2015). The existing literature indicates that there is no cause of decline in sales and employee in hospital industry due to smoke fee regulations. Smoke free regulations act that required fully smoke free area, prohibited smoking in hospital as well as in hospital operations. Researchers required minimum one year period of data with implementation of regulation act to analyse the project. Researchers analyzed the outcome of the variables by determining modifies in sale and employment for the period of one year before and after the one year when the smoke free act became effective. Researchers made comparison between the before and after the period of effective act from various phased by law. Because individual law treat as similar conclusion and simplicity to make researchers to represents the data that is only from the initial period. There is an another process called multivariate linear regressions constructed for the other factors that related to sales and employment and to analyse the outcome of each level. There are four variable to access and analyze the outcome are presence of smoke free law, whole time, season of the process, and rate of unemployed. The actual predictor in this model is smoke free regulation act. The effect of this employee and sale of hospital industry trends are controlled by the structural comparison of food and drink sales as well as unemployment, time and period. Discussion of the authors justification of the selected methodology and design: In the researcher presentations of new findings research, to do study researcher needs to analyze the previous work or research. This previous work or research is called link. It shows the idea that is arising in background of this research. The existing study or research determined the nature of the link that need explanation, analysis, theory, researchers point of view etc. With the knowledge of previous research it leads the researcher to the rationale and point of view of the study. The specific links identifies the proper questions, hypothesis these questions using the various models. From the questions the researcher is able to make a hypothesis of the project. A model can be identifies if there is any extensive interrelation of the variable seen in process. The model formed a pre specified and emergent design for the project studies with the next link. Design of the project shows the path in which way researcher can lead the research. The procedure lead the project step by step that is determined in design part. The procedure is how the project can be lead from the start to end point (Krathwohl, 2009). Procedure and data is linked with each other. it shows who is or are the participants in the project, where the situation carried out, next requires what is the focus of action that lead the research, then what the records from, after that compare and contrast between the variable that researcher found, at last time table schedule generated. In this perspective studies the data can be voluminous in that time researcher requires data reduction using statistical analysis and narrative analysis method to reduce the summarize data into the next link (Mullan et al., 2011). Narrative analysis is use to find the significant data from the documents or notes. After all these linked states final section of summarized data section report as conclusion. These conclusion read by the other researchers to continue the research process further in future. Analysis based on krathwhohl statement on the selected study: Researcher is analyzed the whole project on the effect of the sale and employment in hospital industry. Researcher follows the Krathwhohl chain rule to get the new finding of research. This is true that researcher required the previous link to determine the each link of the new project for the project. Researcher requires previous document or report to understand the project theory and get an initial knowledge about the project. Previous documents or files or reports of existing researchers helps to the new researcher to understand the previous project requirement and link that helps the new project with older one (Krathwohl D, 1964). By comparing and contrasting the new and old project link helps the analyzer to modify and develop the new project than existing projects. New project requires designing, analyzing, procedures etc that researcher can get from the previous link. It is very important to understand the project topic as well as the requirements to understand the whole rese arch and helps to modify by the new researcher (Salkind, 2010). To analyze the effect of sale and employee of hospital industry analyzer required the previous project link to understand the knowledge as well as to find the new point to research from the previous link existing research that is researched by others. From the previous various report the analyzer get new link to describe the project research as well as develop the project with new idea and new way. Discussion the limitation of the study: Due to smoke regulation act the sales and employee of hospital industry would operate in the jurisdiction. After and before the smoke regulation free act implementation data is followed by the jurisdiction of the New York City. It leads the number of local hospital industry typically standard or slightly decrease (Williams, 2006). However after one year the tax pay is increased by the implementation of the smoke free regulation act in the new York city. Indicator of the sales association and an employment association and predictors in new York is exhibit (Fraenkel Wallen, 2003). Increase of food and drink increases taxable sales associate with smoke free regulation act. Sales and employment is increased statistically in the summer season. The presence of smoke free regulation act the hospital industry sale and employment effect established. Reference List: Best, J. (1981). Research in education. Englewood Cliffs, N.J.: Prentice-Hall. Coryn, C. (2011). Book Review: Dane, Francis C. (2010). Evaluating Research: Methodology for People Who Need to Read Research. Thousand Oaks, CA: Sage. 392 pp. $64.95. American Journal Of Evaluation, 32(1), 152-154. doi:10.1177/1098214010381643 Coryn, C. (2011). Book Review: Dane, Francis C. (2010). Evaluating Research: Methodology for People Who Need to Read Research. Thousand Oaks, CA: Sage. 392 pp. $64.95. American Journal Of Evaluation, 32(1), 152-154. doi:10.1177/1098214010381643 Dong, N., Maynard, R. (2013). PowerUp! : A Tool for Calculating Minimum Detectable Effect Sizes and Minimum Required Sample Sizes for Experimental and Quasi-Experimental Design Studies. Journal Of Research On Educational Effectiveness, 6(1), 24-67. doi:10.1080/19345747.2012.673143 Fraenkel, J., Wallen, N. (2003). How to design and evaluate research in education. Boston: McGraw-Hill Higher Education. Gatto, A. (2002). Product Rule and Chain Rule Estimates for Fractional Derivatives on Spaces that Satisfy the Doubling Condition. Journal Of Functional Analysis, 188(1), 27-37. doi:10.1006/jfan.2001.3836 Knowledge.segpub.com.proxy1.ncu.edu,. (2015). Northcentral University. Retrieved 29 August 2015, from https://knowledge.segpub.com.proxy1.ncu.edu Krathwohl, D. (2009). Methods of educational and social science research. Long Grove, IL: Waveland Press. Mullan, N., McWilliams, L., Nathan, D., MacDonald, I., Smyth, I., Batty, M., Glazebrook, C. (2011). Can Teachers Identify Children Who Need More Help to be Physically Active?. Pediatr Res, 70, 374-374. doi:10.1038/pr.2011.599 Salkind, N. (2010). Encyclopedia of research design. Thousand Oaks, Calif.: Sage. Vodov, J. (2013). Chain rule for conic derivatives. Math Notes, 93(3-4), 523-538. doi:10.1134/s0001434613030206 Voeller, J. (2010). Wiley handbook of science and technology for homeland security. Hoboken, N.J.: Wiley. Warriner, D. (2011). Patients who discharge themselves need further thought. BMJ, 343(aug10 1), d5054-d5054. doi:10.1136/bmj.d5054 Williams, K. (2006). American methods. Cambridge, Mass.: South End Press.

Anti Aging Cream-Vichy free essay sample

The following report is based on LifeActiv which is VICHY Laboratories anti aging cream The main focus of the report is to gain a better understanding on the different aspects to be taken into consideration in the process of Marketing and selling of a product in an assigned territory. The chosen territory is the city of Mumbai. The product is targeted at women within the age group 30-60 in the middle or high income level.The marketing strategy adopted is mainly to develop a strong chain of chemists and dermatologists to market and sell Vichy products. A sales force of 5 representatives is proposed to undertake selling and promotional activities. A detailed training and development schedule is discussed for the salespersons clearly defining their roles and territories. The benefit statements of the customer are prepared under different response modes to help us understand the value that the product can offer to its end user. We will write a custom essay sample on Anti Aging Cream-Vichy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Preparation of the project time line is done evaluating the time which will be taken by the territory manager at each and every step of the process. To evaluate the performance of each sales person a Monthly Information report is prepared. The closing materials give the information about the terms and conditions of the purchase order; it provides us with the proforma invoice and regulations followed by the organization. 2 Table of Contents. Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21Topic Introduction Industry Analysis Company overview Product Description Product Segmentation Customer profile Product Sales Channels Product Market Grid Job Profile of Salesman Job Description Training Document Benefit Statement Comparative Analysis Market Development Plan Territory Allocation Sales Call Sheet Sales Force Calculation Financials Monthly Information System Project Time Line Closing Material PageNo. 4 4 4 5 6 7 8 9 10 10-11 12-13 14 15 16-18 19 20-21 22 22-30 31 32-33 34-43 3 Introduction Cosmetics are conventionally bundled into three categories — skin lightning, moisturizing and anti-aging.Anti-aging products are used in modern times to reduce the physical appearance of aging such as wrinkles, sun spots and skin damage. Some anti-aging products are geared toward middle-aged people to reverse the effects of aging. Other products are marketed as preventatives to slow or stop aging before it begins. These products address the problem of preventing, reversing or slowing the effects of aging among people. Some well-known treatments have been in use for centuries, while others have only just been introduced. Peoples desire to look younger has boosted the anti-aging products market into a multibillion dollar industry.Industry Analysis Market research firm ACNielsen puts the anti-aging cosmetic market in India at over Rs 100crore. Though just over 3% of the countrys Rs 3,000-crore skin care market, the anti-aging segment is the fastest growing at 93% year-on-year. Although the modern Indian consumers are opening up to the western products, it is important to take notice that the larger consumer is still of a traditional mindset. There has been strong influence of ayurvedic and home remedies for the ordinary Indian consumer when it comes to skin care and beauty.The Indian anti aging segment is flooded with many products from domestic and international markets. This Industry is facing a major threat from the substitute treatments like Botox, Anti Aging pills, Ayurvedic products of brands like Himalaya and Shenaz Hussain, Skin Therapy Clinics like KAYA, specialized health foods and beverages, etc. Some of the major players of the industry are PG, HLL, L‘Oreal, Revelon, Lakme, Clinique, Lancome, Neutragena, Oriflame, Avon, Nivea, Vichy Laboritories, Johnson Johnson, Garnier, and Amway. Company OverviewSince it was founded in 1931, Vichy Laboratories mission has always been to help every individual to optimize their skins health. In doing s o,they are dedicated to giving you a comprehensive knowledge and understanding of your skins physiological mechanisms with the ultimate goal of promoting good skin health and beauty. Their expertise ranges from skin aging to skin dryness, acne prone skin, and sun protection. Vichy Laboratoires is the No. 1 skincare brand in European pharmacies. They offer a diverse range of allergy-tested products. 4Product Description LiftActiv Anti-wrinkle and firming cream This product is created and developed to make your skin look younger, brighter and rejuvenate. While many other creams boast of reducing fine lines and wrinkles, this serum penetrates the skin and works at the DNA level to reduce wrinkles as well as reduce redness, sun spots and reduces the size of pores. Ongoing use of these products is a must and must be continued all your life in order to maintain the look and appearance of beautiful smooth skin. The product is sold in a 50 ml jar for Rs. 1490/-Positives of the Wrinkle Cream ? ? ? ? ? ? ? ? ? Medical grade ingredients backed by clinical studies Reduces the size of pores, giving skin a smoother, brighter appearance Leaves skin stronger and healthier A REAL Alternative to Botox Skin is visibly re-tightened and wrinkles are smoothed from within. Breakthrough Technology continuously releases pure Vitamin C into the skin for 24 hours. Contains Keratolytic ingredient to boost cellular multiplication during the day. Reduces redness, sunspots, discoloration Works at the DNA level to eliminate wrinkles and prevent them in the future Product Segmentation The anti aging product is targeted at women in the age group of 30 to 60. It is meant for the Upper middle and higher class of society. The primary buyers of this product will be professionals who are in the service industry and who are required to maintain their physical appearance to remain in their profession. Professional Necessity: Actors, Models Primary Segment Work Requirements: Air Hostesses, Receptionists, Journalists Secondary Segment Tertiary Segment Social Standing: Corporate Executives, House wives. 6Customer ProfileName: Neetu Singh Age: 38 Profession: Assistant Vice President; DBS- India (Development Bank Of Singapore) Office Location: Lower Parel Residence: Andheri West, 7 Bungalows. Work Time: 9-5. Being a workaholic, she normally returns home at around 9 pm. Nature of work: Stressful, Consistent Delivery demanded, High Responsibility. Daily Diet: Breakfast-Canned Fruit Juice or milk with Cereals and Bread. Lunch- Office Canteen (Including fresh fruits and salad) Dinner- Home Cooked Food Family: Husband Mr. Deepak Singh ( HSBC Senior GM) and a 10 year old son Gaurav.Traits: Confident, Straight forward, Practical. Likes: Travelling, Reading, Movies. Other Grooming Products use: MAC-Make up, Kerastase-Hair care, Vichy- Night Cream. Introduction To Vichy: A free sample at a shopping mall. Usage: Applies daily and consumes a 50 ml bottle every 60 days. Product result: Very happy with the visible change. Has become a brand ambassador and has convinced others (2 colleagues and 4 friends) to use the product. 7 Product sale Channels: I. Dermatologists: There are around 650 dermatologists in Mumbai. For the promotion of our product these dermatologists will have to be categorized as under:Category A: 50 Doctors These are the top most practitioners of dermatology and specialize is cosmetology. The average daily patients that these doctors see are 60-70. The location of these doctors is in prime areas like Churchgate, Mumbai Central, Dadar, Bandra, Juhu, Andheri, Cuffe Parade, Colaba, Etc. These doctors have relatively high knowledge about the products like Vichy and are aware of its advantages hence they need less convincing and high persuasion. There is heavy importance given to cater to this category of doctors as they cater to the same market segment as our prospective customers.The Category A doctors will be approached 3 times a month by Vichy representatives. Category B: 100 Doctors These are doctors who have a decent patient inflow of about 30-40 per day. They are less aware of medicated cosmetology so they need a higher deal of convincing. Once they are influenced to prescribing the product, a significant amount of revenue can be generated from them. The category B doctors will be approached 2 times a month Category C: 500 Doctors The doctors in this category are catering to a mass audience and are not in line with our target audience.Still we cannot completely ignore this segment as they have the potential for some business. After carefully evaluating certain doctors who can add value to our sales, we should keep these doctors informed about our product. The Category C doctors will be approached once every month. II. Chemists: Since our product is placed under medical cosmetics, we need to target setting special Vichy counters at some selected Chemists. The chemists have to be selected according to the location, size of the store, foot fall of customers and sales. A total of 50 chemists are selected for setting 8 up of Vichy counters.These counters are manned by a representative from the company who attracts potential buyers and explains them about the product. There are free samples and brochures given to create awareness about the product. The 50 chemists are further classified under three categories (A,B,C) so that there can be higher focus on key performing units. Product Market Grid Prospect Customers To Stock Vichy Products Dermatologist Cosmologists Chemists Shopping Malls Gymnasiums General Stores Beauty salons Spas Prospect End Consumers Actors Models Air Hostesses Female Corporate Executives Housewives Receptionists ? ? ? ? ? ? Vichy LiftActiv ? ? ? ? ? ? ? 9 Job profile of the sales man A great salesman needs to possess a pleasing personality and excellent communication skills. He should radiate high energy levels and enthusiasm. A sense of empathy to identify with the customers as well as ability to identify customer needs would be a great asset. A never give up attitude helps in facing challenges head on. Ability to plan well and execute are critical. A good commercial sense enables right investments. Ability to organize and plan helps manage territory and above all a zeal to succeed keeps the sales person highly motivated despite all the challenges.Sales people should be able to identify the needs of potential customers and create a solution to persuade them to buy products or services. A well as finding new business, sales representatives are responsible for maintaining existing accounts and ensuring existing customers are getting the service they want. The sales man will usually work within a specific area, calling in person or by telephone to make appointments to show products or services, negotiating sales and after-sales services. Other duties may include dealing with records, accounts and paperwork.In addition to generate sales, the sales man will also be assigned with developmental activities for this product. These activities will have to be co ordinate with the sales manager of the allocated territory. The salesman is assigned to attend to 6-7 sales calls per day, generate database of prospect customers throughout the week, on all Saturdays he is assigned to handle only developmental activities. The core skills a sales executive needs are excellent communication skills, commercial awareness and self-motivation.A detailed knowledge of company products and those of competitors through training, but the ability to persuade and negotiate to win customers or sales is something he has to develop. Job Description of Salesman In any setting, the process of selling involves contacting potential customers, identifying their needs, persuading them that your products or services (rather than those of competitors) can best satisfy those needs, closing the sale by agreeing the terms and conditions, and providing an aftersales service. Medical sales representatives do all of this and more.In particula r, typical work activities include: ? Arranging appointments with dermatologists, pharmacists, which may include pre-arranged appointments or regular cold calling; targeting all the dermatologists and cosmologists in Mumbai. 10 ? ? ? ? ? ? ? ? ? ? ? ? ? ? Making presentations to doctors, practice staff, hospital doctors, and pharmacists in the retail sector. Presentations may take place in medical settings during the day or may be conducted in the evenings at a local hotel or conference venue. Organizing conferences for doctors on weekends.Building and maintaining positive working relationships with medical staff and supporting administration staff e. g. receptionists, distributors, etc Managing budgets (for catering, outside speakers, conferences, hospitality, etc); Keeping detailed records of all contacts and reaching (and if possible exceeding) annual sales targets. Planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager. Regularly attending company meetings, technical data presentations and briefings.Keeping up with the latest clinical data supplied by the company and interpreting, presenting and discussing this data with health professionals during presentations. Monitoring competitor activity and competitors products; Developing strategies for increasing opportunities to meet and talk to contacts in the medical and skincare sector; Staying informed about the activities of health services in a particular area; Working with team manager to plan how to approach contacts and creating effective business plans for making sales in a particular area.Analyzing Data or Information Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. Resolving Conflicts and Negotiating with Others Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. 11 Training Document The objective‘s of the training are to : ? Build the sales teams competency on the scientific aspects of the product and its mode of action and effects on skin ? Impart selling skills , soft skills and territory management Training Modules Technical ?Skin and skin structure ? Different type of skin textures ? Impact of environment and sun ray‘s on skin ? Process of skin ageing ? different types of treatments and procedures Product Knowledge ? Role of each ingredient ? Method of application ? Duration of treatment ? Effect of the product ? Trials done with product and findings ? Comparison with other treatments ? Cost comparison‘s Skills ? Sales Call Model ? Gathering Intelligence ? Objection handling ? Influencing ? Retailing ? Project management ? Presentation 12 Territory Management ? Customer Targeting and Segmentation ? Customer list ?Business Planning ? Work Planning ? Cycle planning Role Plays ? Handling different types of customers ? Negotiating with Chemists ? Group presentations 13 Preparation of benefit statement for each of the buying influences. Characteristic for the Product: Helps you look younger. ? User Buying Influences: What does it do for me? Makes me look younger, gives me self confidence in social groups, and enhances my personality at work. ? Economic Buying Influence: What is the return on investment? Restores beauty and provides better complexion. What is the surety that the product will show the desired results on me? Is the product really ? Value for money‘ when there are alternate products and remedies which are much cheaper? What can be the side effects of the using such a product? What is the duration in which visible results will be shown? 14 Comparative Analysis with two Competetors Particulars Price (50 ml) Volume or Value driven VichyLiftActiv 1490 High Value Low volume Olay-Total Effect 699 Moderate value Moderate volume Sushmita Sen/ Soha Ali Khan Shopping Malls/ General Stores Ponds-Age Miracle 450 Low value High Volume Brand Ambassadors DistributionDermatologist Prescribed Aishwaria Rai Bachan (under LOreal) Special VICHY stores / Medical stores / Shopping Malls YES Malika Arora Khan/Mehr Jesia Shopping Malls/ General Stores NO NO Promotional Message Promotional activity Market Share Technically advanced and quality product 7 day challenge 11% Fights 7 Signs of Aging 28 day challenge 17% Married Women are happy 7 day challenge 37% 15 Marketing development plan for the territory allocated to the manager 1. Dermatologists Since the product is not just positioned as a cosmetic product, the background of the company is that of medical cosmetics.The marketing plan has to exploit the unique dermatology expertise that VICHY boasts of using while developing their product. The Marketing manager has to successfully track the dermatologists in Mumbai and convince them to sell or prescribe Vichy products 2. Organize Conference There have to be conferences held in Hotels or Banquet halls in which top dermatologists of an area should be invited. A lecture on the technicalities and benefits of the product can be conducted by a top foreign Vichy researcher. This will significantly influence the doctors to be associated with our product. 3.Display at Chemists The marketing manager spots top chemists which are located in residential areas that are home to the upper class of society. The core areas would be Andheri, Juhu, Bandra, Pedder Road, Cuffe Parade , Churchgate, Colaba. The top chemists are approached and a small counter of Vichy products is placed at the entrance or in the shop. There is a dedicated Vichy consultant present at the counter who approaches potential customers and brief them about using Vichy products. Providing these potential customers with a free sample which can last for 3-4 days will help in building confidence about the product.This activity can be conducted in a phased manner for a couple of months in one locality and then moving on to other areas. 16 4. Sale Organizing a sale for a specific period in a couple of locations at the same time will improve brand visibility. 17 5. Internet Marketing Creating blogs and websites where Vichy products can get instant online help from experts and other Vichy product users will help build confidence among consumers. The company can offer free trials on the website. A limited number of potential customers can be delivered with free samples for promotional purpose. 18 Territory allocation 9 Sales Call Sheet Name of Salesperson : Date: Prospect Information Company/Client Name: Type of Business: E-Mail Address: Telephone Number: Fax Number: Web Site Address: Address Line 1: Address Line 2: Address Line 3: Address Line 4: City: State/Province: Country/Region: Serial No: Postal Code: Main purpose of the call and expected outcome Customer Participant Name: Telephone Number: E-Mail Address: Job Title: Department: Issue Date: Issue Time: Issues Competitive Analysis Our Strengths Resources Required and Planning Connecting the previous call 20 Customers requirements and concernsSolutions to the customers requirements Next Appointment Details Closing the deal 21 FINANCIALS Sales value One Rep Will Generate in one month. Per Rep Segment Category A Category B Category C Total No of Drs 30 40 100 170 patients / week **7 3 0. 5 Patients /Month 28 12 2 60 cost / pack *1052 1052 1052 Sales value /Month 883680 504960 210400 1599040 *The sale price of one bottle to the distributor will be Rs. 1052. The Maximum Retail Price per bottle is Rs. 1460. **The figure 7 is estimated by assuming the following: The sales representative will be communicating to 30 Category A doctors in a month.These doctors see 65 patients per, and 390 patients in a week. Our product can be recommended to 20% of all the patients that are visiting the doctor. Therefore 78 patients have been recommended by an expert dermatologist to use Vichy‘s anti aging cream. The most optimistic assumption is that 10% of the customers advised will actually make the purchase. Hence it is concluded that in a week‘s time 7 patients will buy the product. A similar assumption is made for the rest of patients. Calculation of Sales Force required. One sales representative makes 8 calls per day and 170 in a month.

Mans search for meaning essays

Man's search for meaning essays Survival and fully living Viktor Frankls concept regarding survival and fully living was developed through his observations and experiences in the concentration camps. He used his psychiatric training to discern the meanings of observations and to help himself become a better person. He uses analysis to develop his own concepts and describes them in steps throughout the book. When the prisoners first arrived at the camp most of them thought they would be spared at the last moment. The prisoners believed they had a chance of surviving, but this belief was eventually eliminated and it was at this time when the prisoners began to learn how to survive by using their internal strength. A sense of humor had emerged among the prisoners. This humor helped to get through some difficult situations they faced. Viktor also observed how much a person could really endure and still live. Even though the prisoners could not clean their teeth and were deprived of warmth and vitamins, they still were able to survive. The sores and abrasions on their hands did not suppurate despite the dirt that gathered on them from the hard labor. The challenge of staying alive under these wretched conditions was to have and maintain strong internal strength. During the time he spent in the camps, Viktor learned what was needed to survive and how to keep his internal strength despite h is weakening external strength. During the second stage of Viktors psychological reaction, prisoners lost their sense of feeling and emotion toward events that would be emotional to people outside the camps. This was a result of the violent environment, which consisted of beating of prisoners and the death of many others. The prisoners could no longer feel any disgust or horror since these emotions where very common. From Viktors professional point of view, this observation surprised him and also gave him a different point of view of the whole situation. ...

The Hunt Begins Essay Example | Topics and Well Written Essays - 500 words

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Issues in Film History Essay Example | Topics and Well Written Essays - 1750 words

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